Climbing the Plant-Based Slope of Enlightenment

Listen Now

About this episode

This episode discusses the plant-based food industry's evolution and future prospects, following the Gartner Hype Cycle. Despite a disillusionment phase, consumer demand remains strong, with plant-based food sales growing in 2022.

But how can we ensure continued growth as we emerge from the Trough of Disillusionment phase and climb up the Slope of Enlightenment?

Listen to the episode to learn more or READ A FULL TRANSCRIPT OF THIS EPISODE HERE.

• Check out all episodes of the podcast here

• Follow Nil on Twitter @nilzach